- Diploma Courses
- Skill Diploma in Digital Marketing
Skill Diploma in Digital Marketing
Step with us to build a career in Digital Marketing
Duration : 2 Months Course + 3 Months Internship
What you will learn
- Search Engine Optimization (SEO)
- Introduction to On-Page Optimization and Off-Page Optimization
- Working of search engine algorithms
- SEO performance
- Keyword research and competitive analysis
- Social Media Marketing (SMM)
- Why social media for marketing?
- Introduction to Facebook marketing strategy
- Community building on Facebook
- Introduction to Twitter Marketing Strategy
- Generating B2B lead on LinkedIn
- Marketing techniques on other social media platforms
- Measuring Return on Investment (ROI) of social media
- Developing effective multi-channel social media strategy
- Inbound Marketing
- Attracting your potential customers into conversion funnel
- Converting your prospects into leads using emails
- Landing page
- Conversion Optimization
- Conversion Optimization Patterns for Engaging website Visitors
- Life Cycle Emails
- Mobile Marketing
- Introduction to mobile marketing
- WhatsApp marketing
- App promotion
- WhatsApp marketing
- YouTube Optimization
- Channel strategy
- How to optimize YouTube video
- How do Seo in YouTube
- Email Marketing
- Deliverability
- How to write effective marketing email content
- How to write effective marketing email content
- Nurturing and Automation
- Email Marketing tools
- Search Engine Marketing (SEM)
- Introduction to SEM
- Overview of Pay Per Click (PPC)
- Strategizing PPC campaigns
- Market analysis
- Techniques to write effective Ad content
- Campaign management
- Bid management plan
- Developing customer friendly landing page
- Performance Trackin
- Reporting & analysis of SEM
- SEM management
- Testing
- Web Analytics
- Introduction
- Google Analytics
- Content Performance Analysis
- Visitors Analysis
- Goals & Ecommerce Tracking
- Social media analytics
- Actionable Insights and the Big Picture Social CRM & Analysis
- Google Tag Manager
- Introduction to google tag manage
- Facebook with google tag manager
- Getting started with google tag manger
- Google analytics with GTM
- Facebook with google tag manager
About this Professional Certificate
Digital Marketing is a rapidly growing field in today’s world. Skill Diploma in Digital Marketing helps learners to get a better understanding of how to promote products or services in the digital world using online marketing strategies and tools. With professional trainers from Techno Dot Academy, we train you on the latest digital marketing techniques and tools and make you a highly skilled digital marketer in the competitive job market.
The course begins with Search Engine Optimization (SEO) training program and makes you aware of how to optimize the content for the webpage so that the webpage ranks higher in search engine results.
Then you come across the email marketing section where you will explore strategies, tools and more.
Under the Social Media Marketing section, you will learn how to develop a concrete marketing strategy on various social media platforms like Facebook, Instagram, Twitter, etc. We also provide training on how to generate B2B lead on LinkedIn.
In Search Engine Marketing (SEM), you will explore techniques and tools used to create ads on search engines like Google.
Then you come across Inbound Marketing, where we will take you to strategies to attract potential customers into the conversion funnel and also discuss how to design landing pages and more.
The final section we will cover is web analytics such as Google Analytics and Social Media Analytics. We train you how to make decisions based on tracking and insights.
Exit Profile
Digital Marketing Director
Digital Marketing Manager
Digital Marketing Strategist
Digital Marketing Executive
Email Marketing Executive
Social Media Manager
SEO Executive
SEO Analyst
Certifications
Optional Certifications
● Google Ads Certificate
● HubSpot Certificate
● Microsoft Bing Certificate
● SEMrush Certificate
About the Institute
As an innovative partner of the latest technology, Techno Dot Academy aims to excel in education, research, development and innovation. It is a leading and trusted R&D&I centre offering advanced industry-oriented training sessions, UG and PG programs and skill diploma courses, and Corporate Trainings. Our courses are specifically designed to help learners to gain employability skills and make them job-ready along with their UG & PG programs. With our technology-based approach in our learning sessions, we strive to empower the emerging new generation with useful IT skills, a higher level of problem-solving ability, interpersonal skills, and the ability to research and innovation. Techno Dot Academy training institute has state of art facilities with international standards to offer high-quality trainings to the students. Partnered with globally recognized companies (Microsoft, Google, AWS) and leading national and international Universities, we offer internships, scholarships, Earn While you Learn options, and in-house training sessions to make the learners skilled in their respective fields. Our institute has branches in Kerala – Kakkanchery, Malappuram, Calicut; Karnataka – HSR Layout 7th Sector, Bengaluru and UAE –Sharjah Research Technology and Innovation Park.
Being one of the best institutes for digital marketing training in Calicut, the syllabus of the Skill Diploma in Digital Marketing has been designed by industry experts with a great emphasis on technology for offering learning resources. Our training sessions cover concepts of the subject from basic to advance and make the learners get an in-depth understanding and exposure to various digital marketing techniques such as SEO, Social Media Marketing, Email Marketing, SEM and more. Upon successful completion of the course, learners have immense job opportunities before them. They can work as Digital Marketing Executive, Digital Marketing Strategists, Digital Marketing specialists, etc. in reputed organizations. The duration of the Skill Diploma in Digital Finance is two months and learners have the option to opt for an internship for another three months on live projects. Also, we provide placement opportunities to the best-performing students in our associated partner companies.
FREQUENTLY ASKED QUESTIONS
Skill Diploma in Digital Marketing is a certification course that provides learners with the skills and knowledge necessary to excel in digital marketing.
You will get adequate skills and knowledge in areas such as Search Engine Optimization (SEO), Email Marketing, Social Media Marketing and Search Engine Marketing (SEM). latest tools, strategies and techniques related to digital marketing.
Yes, we offer industry-recognized digital marketing certificates such as Google Analytics, Google AdWords, Bing ads, and more.
We have partnered with leading universities to offer industry-oriented courses that benefit learners in a great way. Our partnerships with global tech companies like Google, Microsoft AWS and Zoho allow us to offer technology-integrated training sessions.
After the successful completion of the program, you will receive your certification provided by JainX and Techno Dot Academy
The Earn Money While You Learn Program assists learners to reduce the burden of paying the course fee and offers an opportunity to work before they complete their course.
After completing the course, learners can pursue a career in digital marketing as a social media manager, content marketing specialist, SEO specialist, digital marketer and more.
Students, Website Owners, Social Media Marketers, Business Owners, Entrepreneurs, Freelancers, etc.
We provide placement assistance in our partner companies after the completion of the program.
The duration of the Skill Diploma in Digital Marketing is two months. Learners have the option to work on live projects for another three months.
Training location
Calicut
BENGALURU
UAE
- TECHNO DOT ACADEMY OF R&D (FZC)
- Sharjah Research Technology And Innovation Park, UAE
- +971 55 551 1370
- uae@techno.academy
Start learning today
- Affordable programs
- Apply your skills with hands on projects
- Learn on your own schedule
- Course videos and readings
- Graded quizzes and assignments
- No degrees or experience required for many programs
- Shareable certificate upon completion
